What we can do for our clients
Everybody needs crossmedia.
cortona is a crossmedia agency. Our
portfolio of services ranges from print to digital media. Starting from a
key concept we create communication concepts accross various media
channels.
Together with our clients we develop a strategy for the crossmedia
campaign. The appropriate targeting as well as the selection of media
channels determine the path we want to pursue. In the conceptual phase
the strategic specifications will be substantiated. The functionalities
of the various media are determined through creative considerations and
the content structure is established, which will result in the key
messages of the campaign.
The use of in-tune media, that perfectly complement each other, is what
characterises a successful crossmedia campaign.
In the production phase the content for the various media is compiled
and created. The media assets like layouts, logos, copy, images,
graphics, audio and video are made available, so that they can be used
in different media types. This increases cost-efficiency and the content
does not need to be created seperately for each media type. Changes and
modifcations can then be easily managed and the assets can be re-used
for future productions.